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Published July 09 2013

Readers’ club

by Peter Biľak

When you order ten or more copies of the magazine, you can get them for half price. This is the discount we’d normally reserve for distributors.

When we announced our social distribution model (in which readers get paid for delivering the magazine to bookstores), we didn’t know exactly how it would be received. The idea was to build a more direct connection between the publisher and reader.

You readers took the idea a step further. Instead of delivering to bookstores, you took the magazine to your friends, completely bypassing all the middlemen who make distribution more expensive.

We embrace this model and encourage readers to continue to share WTW amongst themselves. When you order ten or more copies of the magazine, you can get them for half price. This is the discount we’d normally reserve for distributors, but since you are the distr