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Point Me Where It Hurts

by Barbara Eldredge (2693 words)

Kwikpoint guides enable basic communication between US troops and locals in Afghanistan and Iraq. Each one requires careful research how to communicate across barriers of language and culture.

The Afghans were not offended by the cartoonish depictions of bomb detonations, hidden Improvised Explosive Devices (IEDs), or hostage situations. No, the illustration choice that they rejected was the flesh-toned skin of the medical diagram’s human form. ‘It was considered pornographic,’ says Alan Stillman, founder and CEO of the visual communications company Kwikpoint. ‘People wouldn’t use it and didn’t like it because they’re so religious there.

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